Sally Jameson

I completely agree with my hon. Friend. I reassure him that I will not attend the Alzheimer’s Society’s “singing for the brain” event in Cantley, as that would be devastating for everyone who had to hear it. It is important that we start to raise awareness of the knock-on effects that poor audiology services can have on wider society, and on people’s health generally. I ask the Minister to consider the following important points. First, will she ensure that the NHS 10-year plan includes greater investment in training audiologists across the country, so that areas like Doncaster never again face such severe staff shortages? But this is not just about investment; it is also about raising awareness. Many young people would not even consider audiology as a career, and would not even be aware that it exists. Part of this is making sure that the workforce plan reaches out to young people, and informs them about the different jobs available in the NHS, as opposed to just the traditional ones that everyone thinks about. We need to do more of that locally, and I know my hon. Friends here will that that point into schools and colleges. We have a new university technical college, specialising in medical science, opening in Doncaster in the not-too-distant future. I will definitely be banging the drum on this, along with my hon. Friends, to make sure that audiology is included, so that people understand from an early age that it is a good career, available to them. Secondly, will the Minister carefully consider the recommendations of the Kingdon review, including the recommendation on the introduction of a single professional register for audiologists, improved governance for audiology services and reform of how children’s audiology services are delivered? It is so important that we get audiology right at the earliest possible stage, because when these problems are missed, it can be truly damaging later in life. It is so important that we capture young people who require support, and also that lessons are learned from audiology failures, so that we do not find this happening again. Whether in Doncaster or in other parts of the country, it is important to look at that. Potentially under-resourced or at-risk NHS diagnostic and children’s services should also be highlighted, so that immediate action is taken to make sure that services do not fall below standard. If the situation in Doncaster and Bassetlaw shows us anything, it is that audiology can no longer be treated as a Cinderella service in our NHS. If we are really going to move to prevention as opposed to cure, it is really important that this becomes a recognised priority, so that deaf and hard-of-hearing people receive not only the support they need, but the quality of life that they deserve. I hope that this debate is just the start of an important conversation that needs to take place here in Westminster and across the country.