Member

Amendment 168 relates to the advertisement consent regime. The purpose of the advertisement control regime is not to control the content of advertisements. That is dealt with through a separate regulatory system overseen by the Advertising Standards Authority. The ASA already has rules on adverts for products such as alcohol, gambling and food high in fat, sugar or salt. They must not target children, which means they must not be placed near schools or similar areas. All adverts must be socially responsible, and the content of alcohol and gambling adverts is additionally restricted. They must not harm or exploit children or vulnerable people, for example by presenting their products as a solution to difficulties or linking them with social success.