Member

The Government have already implemented the manifesto commitment on robust advertising restrictions for less healthy food and drink. This includes a 9 pm watershed on television and a 24-hour restriction on paid-for advertising online, which took legal effect on 5 January. The restrictions are expected to remove up to 7.2 billion calories from UK children’s diets per year and deliver around £2 billion in health benefits. I therefore do not think it is necessary, or indeed sensible, to create an overlap between two regulatory systems where at present there is a clear distinction.