Baroness Twycross (Lab)

I thank the noble Lords, Lord Foster of Bath and Lord Addington, and the noble Baroness, Lady Bennett of Manor Castle, for tabling these amendments. I also thank the noble Lords who spoke to them. Amendments 2, 5, 6, 61, 65 and 67, tabled by the noble Lords, Lord Foster of Bath and Lord Addington, seek to regulate sports rights provisions. Sporting bodies are free to enter into their own sponsorship and broadcast arrangements. In recent years, through these arrangements, the gambling sector has made a significant financial contribution to sports including football, rugby, horseracing and snooker. Of course, I recognise the strength of feeling in this area, which my noble friend Lady Taylor of Bolton spoke to and clearly shares. However, I hope noble Lords can appreciate the Government’s desire to balance the sport sector’s commercial freedom with our ongoing efforts to reduce both gambling harm and the shift towards illegal gambling highlighted by the noble Lord, Lord Parkinson. I agree with him that any action we take in this area should be proportionate. We take the relationship between gambling and sport very seriously, particularly given its potential impact on children, young people and the vulnerable. I will come on to soft drinks later but, in response to the question from the noble Lord, Lord Addington, on what this Government are doing on gambling harm, since 2024 we have made a number of significant reforms to gambling regulation with a view to tackling gambling harm, building on the White Paper developed and published by the previous Government. We have introduced a statutory gambling levy, which will provide for the first time independent and sustainable funding for research into and the prevention and treatment of gambling-related harms. This has more than doubled the money from the previous voluntary levy. Each year, 20% of funding will be spent on research to strengthen the evidence base on gambling-related harms, as I believe the noble Lord, Lord Foster, is aware. This includes a research fellow within DCMS to look specifically at gambling advertising, bringing together the evidence to see what appropriate steps might be taken. Currently, as the noble Lord is aware, we have no plans to limit gambling advertising further than it is already—clearly, it is already regulated. We have also introduced online slot stake limits and reforms to marketing rules and we will continue to press operators to improve their self-exclusion schemes. In relation to sport and advertising particularly, we welcome publication of sponsorship codes of conduct from all major sports, as well as the Premier League’s ban on front-of-shirt sponsorship from the start of the 2026-27 season. We have further confirmed that we will consult as soon as possible on the banning of unlicensed sponsorship within sports: in response to the question of the noble Lord, Lord Parkinson, I am very keen, as the Minister, for this to start as soon as possible. I will write to him if we can give further detail on when that will come. The Government are committed to tackling gambling harm and clear that we must be evidence-led in our policy-making. We will consider next steps to further raise standards in consideration of the evolving evidence base. In the same vein, moving to limit these commercial partnerships without considering the potential significant impact on the sports and broadcast sector would in our view be inappropriate. The existing regulatory framework for gambling advertising and sponsorship is robust. All operators advertising in Great Britain must hold a Gambling Commission licence and abide by advertising codes enforced by the Advertising Standards Authority. Operators found to be in breach of these codes can be referred to the Gambling Commission for further enforcement action, which may include licence reviews or fines. The Commission has taken a range of enforcement actions on the back of referrals from the ASA, including ones resulting in fines for a range of issues where the ASA has found that the behaviour was particularly egregious. In relation to the point on the prediction market made by the noble Lord, Lord Foster, in order to operate in Britain, any prediction market requires a licence from the Gambling Commission. We monitor potential impacts of prediction markets carefully. I do not have a response on the extensive points that the noble Lord made on data, but I am happy to meet him to go through that. Therefore, with full respect for this important subject, I do not believe this amendment is necessary, or that this is the right vehicle for changes to gambling legislation. This is a narrowly defined Bill, aimed at attracting and delivering major sporting events. I turn now to Amendment 37, tabled by the noble Lords, Lord Foster of Bath and Lord Addington, and the noble Lady Baroness, Lady Bennett of Manor Castle, which deals with the important issue of shielding children and vulnerable people from harmful or age-restricted advertising. This is a priority for this Government. Event owners will have to comply with existing legislation and other regulatory requirements in relation to advertising. While there is no specific definition of advertising that is harmful to children in the existing advertising codes, the codes require that children be protected from advertisements that could cause physical, mental or moral harm. The codes also set out the responsibilities of advertisers in relation to age-restricted advertising such as gambling and alcohol advertising. Both through work related to the statutory gambling levy and wider government efforts, my department will continue to work with a wide range of stakeholders to examine the evidence base on the impacts of young people’s exposure to age-restricted advertising such as alcohol and gambling advertising, taking into account the impact on the advertising, media and sports sectors. Returning to the advertising provisions in the Bill, the advertising offence is designed primarily to protect event owners’ commercial rights by preventing businesses carrying out unauthorised advertising in a restricted zone. However, any activity by event sponsors must be in accordance with existing legislation and other regulatory requirements, including those regarding protection from harms. I move on to amendments 41, 44, 47, 48 and 51, tabled by the noble Lords, Lord Foster of Bath and Lord Addington, and the noble Baroness, Lady Bennett. They would make it an offence to carry out gambling advertising activity in a restricted advertising zone created by regulations under the Bill. These amendments require a court to share certain information with the Gambling Commission following the conviction of a person who committed an offence under the Bill by carrying out gambling advertising activity. They would also prevent any authorisation under the Bill being granted in respect of gambling advertising.