James Wild

James Wild

Conservative — North West Norfolk

Speaking in the House of Commons on 8 September 2026

Debate

Media Green Paper

Contribution

Absolutely. The hon. Gentleman illustrates the point made by my right hon. Friend the Member for Maldon. We should be having more and much longer debates about precisely these issues. I hope the Minister will at least rule out any notion that to qualify for prominence, if such a scheme is put in place, a publisher would need to sign up to a state-approved regulator. On the proposals for the digital switch-off from either 2034 or 2044, latest Barb data shows that 2.6 million households rely on terrestrial TV because they do not have broadband or internet-connected TV. However, usage is also declining; we have heard about the pressure that that puts on broadcasters using those channels to get to a declining level of households. For many of my constituents, including older people, people in low-income households, and those in rural and remote areas, Freeview remains essential. By 2034, according to the impact assessment in the Green Paper, 1.5 million households could still be reliant on traditional broadcast platforms. There are serious challenges to be addressed, not least in respect of proper broadband access. The Government must therefore have answers and must have what the Secretary of State referred to as “watertight” plans. Any switch-off date should be treated as conditional, setting out the tests that need to be met and the support for all those who may otherwise be left behind. I call on the Minister to provide clarity on the timeline for the decision on switch-off, and a commitment that vulnerable and rural communities will not be left behind. On the broader issue of the prominence of public service media content on video platforms, chapter 4 of the Green Paper states that the Government’s preference is that that be subject to “industry-led, voluntary agreements”. That must be the right approach. YouTube is already talking to public service providers on that basis, but there is no attempt in the Green Paper to qualify any legislative costs or impact should the Government go down that route. It is clear that transferring the concept from linear broadcast and prominence to that approach without imposing excessive costs will be challenging. In conclusion, the Green Paper focuses on a changing landscape and poses a series of fundamental questions that we need to spend more time considering.

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