Jim McMahon

Where do I start? We are not starting from year zero. The idea that the time under the previous Conservative Government was somehow “the good days” for our pubs, our hospitality industry and our tourism economy. Just think about the thousands of pubs that closed on their watch, and the bars, the restaurants and the live music venues that were left standing by themselves because they were ignored by the Government of the day. Well, now they have a Government on their side, which is why we have already introduced measures to give pubs and live music venues a 20% business rates cut, and we have targeted investment at our town centres and our high streets. At the end of the day, it is not possible to go to a corner of England and not see somewhere that was impacted by all those years of austerity and the lack of investment that went alongside it. The question is: do we just accept that decline is inevitable and that the rot that the Conservatives allowed to set in across large parts of this country is a permanent fixture of our national character? Or do we decide that a different route can be taken, in which we invest in our economy and growth? Importantly, we must see this measure through the prism of the new spirit of devolution, because there is no mandation—areas are not being made to introduce a levy. It is down to local leaders to make the right call for their area, to consult on those decisions and, importantly, to present back to their community where the investment will go. That will not just benefit people who are visiting. Investment in tourism hotspots in particular—in our great cities and countryside—and our rural economies will benefit the people who live there, because they will have better neighbourhood services provided. In the end, everyone will win.