Jim McMahon

As I have set out, it is for local areas to decide whether this is right for their place. Importantly, on whether this is a new tax, every tax is of course a tax, but the question is: where is the accountability and where does that money go? Our mayors and foundation authorities will be required to set out in consultation how much they want to raise and for that to be proportionate to their local area, and to do an impact assessment of the proposed levy and, importantly, set out where the money will be invested. In relation to places without a levy, just think about who pays for the impact of tourism, who puts on the events and performances that bring people into the local area, and what is the wider experience? I went away to North Yorkshire in the summer, and my experience was not just the accommodation we stayed in, but visiting the local village and the local town, and driving around the local area. We need to think about the visitor experience, which is wider than just the accommodation where people stay, because it is the place where they go.