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But this is about more than the stories that have been shared. There may not have been a referendum, but, staggeringly, nearly a quarter of a million parents, grandparents and carers in the past six days alone have taken time out of their busy days to write to every MP in the country calling for a ban via the Smartphone Free Childhood campaign. Some 75% of the British public want this, according to polling from More in Common just before Christmas. Polling out today shows us that a majority of 13 to 24 year-olds say that Governments should remove access to social media for those under 16. Significantly, 78% of Gen Z would delay giving their own child access to social media for as long as possible, having experienced social media themselves as a child.