Jim Dickson

My hon. Friend raises an extremely tragic case, which I will deal with later in my speech. She also makes that link between sport, gambling and addiction, which is so pernicious, and which we need to see action on to ensure that we create an environment in which people are prevented from becoming addicted, rather than being encouraged. As my hon. Friend rightly says, the front-of-shirt ban will not be nearly enough on its own; it is far from the end of the story. Gambling advertising, including perimeter TV and social media, continues to proliferate in sport. There are also the other parts of the shirt; this is a front-of-shirt ban on advertising, so stand by for lots more gambling company adverts on sleeves and other parts of the shirt from next season. I have spoken before of my concerns about how the coroner service responds to gambling-related suicides. I remain of the view that the Government should ensure that the causes of preventable deaths, including ones related to gambling, are properly examined and addressed to prevent future deaths, with the evidence submitted by families properly considered. As my hon. Friend the Member for Aylesbury (Laura Kyrke-Smith) mentioned, just this week the inquest concluded into the death of Ollie Long, a football fan who took his own life after struggling with addiction for eight years, starting as a young person in his 20s. In his tragic case, there was a particular concern that, despite being registered with GamStop, which locked him out of the mainstream gambling industry, he was—likely through online advertising—able to place bets via online casinos based abroad. Although the coroner would not, as the family wished, include gambling as a cause of death, she has written to the Government to raise her concerns about the risks posed by illegal gambling sites, which is an issue Ministers are familiar with. As we support and treat adults who suffer from gambling harms and we try to reduce the incentives in our wider environment to gamble, we have an opportunity to ensure that we do not allow this generation of young people to turn into the next generation of gambling addicts, with disastrous consequences for their life chances. Let us take that opportunity.