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Baroness Bakewell of Hardington Mandeville (LD)

Speaking in the House of Lords on 15 January 2026

Debate

In-game Purchases: Protections for Children

Contribution

Last year, research published in the Journal of Behavioral Addictions found that, of 394 popular mobile console and PC games containing loot boxes, only 8.4% correctly disclosed their presence. Action on non-compliance by the Advertising Standards Authority is taken through informal resolution, without transparency or meaningful consequences, resulting in a failure to deter. Neither the ASA nor the Gambling Commission is taking ownership of the gap in enforcement. Will the Minister convene a meeting of the ASA and the Gambling Commission to clearly define responsibilities and strengthen enforcement action against companies which continue to breach the rules?

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