Alex Ballinger

I join my hon. Friend in celebrating Max Stokes and his wonderful achievements in Redditch. My hon. Friend knows Halesowen well, because he has campaigned there for many years, so I hope that he will be an advocate for my town throughout the competition. When I ask the Minister to recognise Halesowen’s cultural claim, I am not simply asking for a prize; I am making a practical argument. The town of culture award can help towns such as Halesowen in at least four concrete ways. First, it can boost our local economy, bringing in visitors to spend money in our shops, cafés and venues, supporting jobs that are rooted in a place. Secondly, it can strengthen skills and pathways for young people, particularly in the creative industries, events, heritage, digital media and community enterprise. Those sectors are growing and towns such as Halesowen should not be left to watch them grow from the sidelines. Thirdly, it can drive investment in local assets—our parks, halls, libraries and heritage sites—that towns rely on for civic life, but that often struggle to receive sustained funding. Finally and perhaps most importantly, the award can restore confidence. A community that feels seen and valued tends to act like it. Pride is not merely an ambition—it is a catalyst that changes what a town believes is possible. In that spirit, I will put on the record what Halesowen can offer this competition. We can offer the story of a town that helped to build the country through skilled work, honest labour, technical ability and enterprise. We can offer landscape and heritage that connects people to the long thread of English history, and not as nostalgia but as stewardship. We can offer a living and modern cultural identity, and music, sport and community traditions that are rooted in place but outward-looking. We can also offer a model of community cohesion that is quietly impressive—diverse, practical and neighbourly. I would want our programme to reflect those truths. I would want it to celebrate the makers and their skills to revitalise green spaces and heritage sites, to open doors for young people into culture and creative work, and to showcase the everyday institutions and individuals—community groups, faith organisations and volunteers—that keep our town strong. Halesowen has the story, the assets and the people. With the right support, we can turn that into a bid that does justice not only to our town, but to the wider Black Country. If we are serious about culture at the heart of renewal, we should start with the towns that have never lost their sense of community, even when the national spotlight has looked elsewhere. Halesowen is one of those towns. It has earned its place in the national story and I hope that, through this competition, it will be given a platform to tell that story with the confidence it deserves.