Member

I would add that there is a suspicion, underlying some of the tension in the committee, that the £50 million revenue from replacement of mobile phones weighs commercially with the Apples and the Googles. I hope that is not true. They produce amazing products, and in my own experience at Tesco it makes for long-term success in consumer businesses to put the customer first and take such financial hits. The fact is that customers are very dissatisfied at the level of phone thefts. I was at the Apple store at Oxford Circus buying a new phone alongside a very distressed man who had come to buy another one because his had just been snatched. He was having great difficulty blocking the old one.