B

Baroness in Waiting/Government Whip (Baroness Anderson of Stoke-on-Trent) (Lab)

Speaking in the House of Lords on 5 January 2026

Debate

Government Communications: X

Contribution

My Lords, happy new year. The Government use an audience-first approach, assessing all communication channels against the GCS SAFE framework. Paid advertising on X has been suspended since April 2023; the platform is used only for organic content. We continuously evaluate all channels’ value for money and brand safety and use a wide range of digital platforms to reach all UK audiences.

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