B

Baroness Anderson of Stoke-on-Trent (Lab)

Speaking in the House of Lords on 5 January 2026

Debate

Government Communications: X

Contribution

The noble Lord raises a very important issue. The reality is that, when we undertook the emergency alert last year, 92% of people were reached via social media, meaning that 8% of the population were not touched by social media. So, physical paper—I am a very big fan of the traditional political leaflet—which means newspapers as well as other traditional media, remains a key part of our communication strategy, as it should.

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