Peter Fortune

Tell me about it. It remains the go-to place for my constituents across Bromley and Biggin Hill for the news that counts, and that is local news. It is where we go to find out what is happening, what new shops are opening in the high street, what that planning application is that everybody is talking about, or why the heck they have put in that stupid roundabout near Mike’s house. It is the place we go for the things that matter. But times have changed. Since 13-year-old Peter spent his afternoon stuffing numerous leaflets into hundreds of papers ready for delivery in the early ’90s, technology, advertising and expectations have changed. The traditional model of delivering local news has evolved, and that has put real pressure on the industry—note that I say “model”, not the need for local news. In fact, I would argue that in an age of fake news—Mrs Fortune told me not to do an impression when I said “fake news”—and increasing pressures on council services, the need for trusted, informed and relevant local media is more important than ever before, but it is increasingly challenging to deliver it in the traditional paper format. A newspaper sliding through the letterbox once a week is simply no longer financially viable, especially with the model that relies on advertising revenue to fund the printing and delivery of the product. That does not remove the need for local news; it just changes the delivery method.