Peter Fortune

I entirely agree on that extraordinary story. I think Kevin Sinfield has run further than I have ever driven. The way he has used national, regional and local media to highlight the issue shows the strength and power of media, when harnessed and targeted properly, to have a positive impact. When touching on the BBC, I want to talk about the royal charter, which is now being reviewed. This is the moment to reset the relationship with local media, focusing on collaboration, not competition, and ensuring that commercial newsrooms can thrive. Finally, I come to Government advertising: 80% of UK adults trust the information they see in local media, yet Government campaigns remain heavily skewed towards social platforms, missing millions who rely on print and digital news. Shifting more advertising spend to local publishers would not only improve reach and engagement but strengthen the financial sustainability of the sector. I will draw my remarks to a close, because I wish to give hon. Members as much time as possible to share stories of their local news providers, although many have already done so. I am sure everybody recognises the value of their local title as much as I do the Bromley News Shopper. Although, as politicians, we may not always appreciate being the focus of news, I am sure we all recognise the huge importance of a trusted media source that is from and for the community. With its sharp focus on local issues, scrutiny of key decisions and responsibility for training the next generation of journalists, local journalism is a public good. It informs, scrutinises and binds communities together, but it cannot survive on good will alone. The Government have the tools to act on artificial intelligence, public notices, the BBC and advertising. If we value trusted local journalism, now is the time to secure its future. Finally, by my reckoning, I have said the word “local” 28 times in this speech, because that is the point.