Dr Allison Gardner

I am grateful to my hon. Friend for that well-made point, which is central to my argument. Any benefits we see in advanced ceramics will be felt more widely, not just in heritage tableware ceramics but in the broader field. SMEs cannot afford to use facilities at other sites, nor can they shoulder the risks of testing hydrogen, electric kilns or process optimisation alone. Some firms are developing more efficient firing methods; for example, in the brick industry, using lightweight insulating materials for kiln cars allows more heat to go into products using less energy. These innovations could deliver real energy savings, but replacing existing equipment requires major capital, and without collaborative R&D, SMEs cannot shoulder the risks of testing new technologies. Production is sensitive: one kiln failure can destroy an entire batch worth tens of thousands of pounds. With collaborative testing environments and access to innovation vouchers, SMEs and tableware companies could access the facilities at AMRICC and Lucideon to trial hydrogen, electrification and other low-carbon processes. Alongside decarbonisation technologies, there is real potential for AI to reduce energy consumption. Lucideon has trialled using AI to identify efficiency savings in kilns and reduce kiln gas consumption—evidence that innovation can deliver savings. I have discussed these proposals with the Minister, and I am grateful for his suggestion to work with Innovate UK. I would greatly welcome the opportunity to convene colleagues from the Department for Science, Innovation and Technology and DBT to discuss whether Innovate grants could support this proposal, or whether an alternative scheme could establish innovation vouchers. With the right investment in innovation, infrastructure and skills, north Staffordshire could become a world-leading growth hub for advanced ceramics. Given its foundation in so many sectors, supporting advanced ceramics requires cross-departmental working. I invite the Minister to attend a roundtable with local advanced ceramics companies to discuss a working road map and a practical support package for the sector. I also invite him to meet us —including my hon. Friend the Member for Stoke-on-Trent Central, who is chair of the newly founded ceramics all-party parliamentary group—and Ceramics UK for further conversations. I look forward to continuing to work together. Will the Minister please ensure that proper investment follows the Government’s clear recognition of the vital role that both traditional and advanced ceramics play in local and national growth?