Baroness Fox of Buckley (Non-Afl)

I want to say that I understand some of the addiction points in relation to young people in particular. I asked in an earlier group in Committee if this Bill was tackling addiction per se as a problem. There are things that we know are addictive—for example, nicotine. I am simply asking the question about what it is we are trying to tackle. I am asking this because, when we are talking about adult freedoms and choices, it is not just enough to cite medical evidence. That is why I want the expert panel to really assess the medical evidence and behavioural points. That is where I was going. I am cautioning against seeing everything through the prism of expertise as medical expertise. As it is the last time I will speak in this stage, I thought I would end on some behavioural insights. Since we last met, the BBC has rewritten its Christmas adaptation of Julia Donaldson’s book over its fears that it would encourage children to smoke. It is The Scarecrows’ Wedding, which as noble Lords will know, features a villain scarecrow called Reginald Rake who, lighting a cigar, accidentally starts a fire. There has been something of a kerfuffle, and the BBC decided that this had to be rewritten. It sounds like some Daily Mail story—how ridiculous, PC gone mad and all the rest of it. For the purposes of this amendment, a colleague of mine who works in media literacy made the point that the irony is that The Scarecrows’ Wedding is a perfect example of a book for young people that puts people off smoking. Betty O’Barley, who is another scarecrow by the way, is so horrified at the villain, Reginald Rake, smoking that she keeps saying to him “smoking is bad for you”. The whole point about Reginald Rake is that he is the villain of the story. The irony of this is that a media literacy expert makes the point that the BBC’s rewriting of this is completely counterproductive in relation to messaging. I say that because I think it is a bit more complicated than just swapping numbers around. An expert panel, looking at the unintended consequences of well-meaning policy, would not do any harm as we finish Committee on this legislation.