Stephen Kinnock

Stephen Kinnock

Labour — Aberafan Maesteg

Speaking in the House of Commons on 19 November 2025

Debate

Suicide: Reducing the Stigma

Contribution

There are 11 premier league clubs that have signed up so far. The most visual way in which the partnership will manifest itself is through the advertising hoardings, which will be given over for periods of the game to advertise our Every Mind Matters campaign. That will offer talking therapies and an online mental health tool that we have developed. Anybody in the stadium—often there are 50,000, 60,000 or 70,000 spectators—can see that information flashing up. In some stadiums, there will also be mental health experts—wearing visible materials to show who they are and what they do—who people can come and talk to. The scheme is quite devolved, so each club will do things in a slightly different way. The Premier League is covering all the costs, so this is an entirely Premier League-funded partnership, with us providing the content, the steering and the opportunity to engage with the programmes, and the clubs are looking after the rest.

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