Member

Flavours have been developed to allow market competition through product and brand differentiation. That is a legitimate business aim and a perfectly reasonable thing to do. Different tastes matter. I hate many of the flavours. I have my favourite—banana ice, if anyone is interested. That is the case with a range of products that I purchase and consume and part of what makes vaping attractive to us ex-smokers. This is reducing choice in terms of what is acceptable. The wording means that there will be some central diktat on state-endorsed flavours, which does not appeal to me. It might lead to bland, limited options and backfire.