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It is also an industry that is effective. The Portman Group—this is the case for those who are coming together to create such a body for the vaping industry—crucially includes supermarkets, retailers and distributors. Therefore, in so far as it relates to the legal sale of these products, if there is a transgression to the codes of practice that are the basis of the group’s operations, and then there is a finding of fault or a prohibition on those products being distributed, the retailers and distributors are the most effective route to making that happen. That can be quick, flexible and effective.