Government Advertising: Social Media
Thursday, 6 March 2025
Contributions
Josh Fenton-Glynn (Calder Valley) (Lab)Labour
18. What assessment he has made of the effectiveness of Government advertising through social media.
The Minister without Portfolio (Ellie Reeves)Labour
The Government regularly evaluate the effectiveness of all communication channels, including social media, to ensure that they are delivering and providing value for money for taxpayers, and that Government messaging appears in appropriate environments.
Since Elon Musk purchased X three years ago, Departments have continued to spend money on subscriptions and ads on the site, and one Department has recorded a spend of more than £400,000 since 2022. Given the lack of adequate content moderation, and an increase in the peddling of conspiracy theories, misogyny and racism on the site, often actively encouraged by its owner, does the Minister think it right to review Government spending on X?
I know that my hon. Friend takes a keen interest in these matters. In 2023, the previous Government suspended paid advertising on X while reviewing alignment with our SAFE framework. That suspension remains in place. We continue to post content, without paid promotion, to communicate important Government information.
Source: UK Parliament Hansard API. Debate ID: 4873186.