MADWORLD VIDEO GAME ADVERTISING

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That this House condemns the advertising strategy chosen for the video game Madworld in which severed artificial limbs were placed around London; believes this publicity stunt was irresponsible and unnecessary, particularly given that the game company has no control over who will be exposed to it; acknowledges that the game is intended for adult gamers, but notes that such an advertising campaign could also be seen by children; notes that according to a recent poll, 74 per cent. of parents believe that the content of video games is too violent; stresses that the Byron Review must be implemented in full; and calls upon the Government better to regulate the video games industry.