OPINION POLLING

Motion Text

That this House regrets the decline of self-regulation of public opinion polling companies in the United Kingdom; is deeply concerned that there are no sufficient checks on the integrity of polling or polling organisations; further expresses concern at the proliferation of non-scientific/empirical polling, in particular the use of techniques designed to secure the results favoured by those who commission the polls, and lack of transparency in the methodology employed; and calls on Her Majesty's Government to conduct a thorough investigation into the integrity, honesty and professionalism of the polling industry and, if indicated, introduce regulation.