SCOTTISH SALMON AND BIRDSEYE ADVERTISEMENT

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That this House deplores the current television advertising campaign mounted by the Anglo-Dutch conglomerate Unilever on behalf of its Birdseye brand of Pacific salmon frozen meals; regrets its inappropriate use of a Barra-registered prawn trawler Harvest Home CY 211 and the use of the Minch and the hills of West Sutherland to create the misleading inference that these are images from the Pacific; further condemns its tendentious inferences on the wholesomeness of salmon farmed in Scotland, and its use of the scenery of the west of Scotland to advertise an alien product while attempting to denigrate the product actually raised in that pristine environment; and calls for the shameless and misleading Birdseye advert to be withdrawn.