Answer from Hansard

The Minister for Creative Industries, Arts and Tourism (Chris Bryant)

Britain, as everybody will have noted, is an island nation, so our coastline is a vital part of what defines us as a visitor destination. I am really glad that the “Starring GREAT Britain” campaign, which we launched earlier this year, features many coastal areas, but we need to ensure that people get an opportunity to see our amazing beaches, eat our amazing food and enjoy the perfectly sensible summer weather that we have.