Make it illegal for airlines to inflate prices around school holidays.
Background
All British Airlines should be made to conform to a Standard pricing like buses. They should be allowed to do sales, but these should be.limited to maximum TWICE a year, for 2 weeks.This will stop them from falsely setting a highly inflated price and discounting all except school holiday
Additional details
Set a standard pricing throughout the year. Allow discounts "sales" for quieter periods, but limit these to 2 weeks maximum. For eg London to Paris £100 every day of the year. Jan 4th - 18th 25% discount Return journeys to be charged the same.
Source: UK Government & Parliament Petitions service. Petition ID: 723701.