Replace 'like/dislike' with qualitative or quantitative scales in social media

Background

Require major social-media platforms to replace or augment ‘like/dislike’ with multi-point rating scales and short qualitative feedback options, with Ofcom to set standards, ensure accessibility/child-safety, and mandate transparent APIs and audits.

Additional details

Binary reactions amplify polarisation, reward outrage, and obscure user intent. Multi-point and qualitative feedback provide richer signals for moderation, recommendation, and research, improving safety and mental-health outcomes. Standards and open metrics reduce manipulation, enable audits, and align with the Online Safety Act.