Require social platforms let users change algorithms after baby loss/miscarriage

389
signatures
closedOpened 10 March 2025Closed 10 September 2025

Background

I lost my baby at 21 weeks pregnant. I left the hospital without my baby after enduring a traumatic premature labour. What made it worse was the insensitive targeting I received due to the social media algorithms, which bombarded me with pregnancy, baby, maternity, and IVF advertisements.

Additional details

We want the government to hold social media companies accountable and require them to allow users to alter their preferences regarding pregnancy, miscarriage, or fertility. Seeing IVF advertisements or baby clothing after losing a baby is indescribable and horrific. We think that something must be done to address this.

Where it’s popular

Constituencies with the most signatures on this petition.

Source: UK Government & Parliament Petitions service. Petition ID: 713924.