Tackle fake listings and rogue search engine ads harming UK consumers and trades

Background

We ask the Government to work with search engines like Google UK to regulate or ban advertising from unverified service providers. If platforms won’t act voluntarily, new legislation should be introduced to stop fake listings and misleading ads across all skilled trades.

Additional details

Rogue traders use fake map listings and paid ads to deceive consumers—especially in emergencies. This affects locksmiths, electricians, plumbers, and more. Victims are overcharged or misled, while genuine professionals are pushed out of search results. Other countries have acted—UK consumers and businesses deserve the same protection.