Written Question·Department for Culture, Media and Sport·UIN 28905

Advertising: Children

Tabled: 5 February 2025
Answered: 13 February 2025

Question

Mark Pritchard

ConservativeThe Wrekin

To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the effectiveness of the implementation of the Broadcasting Code by Ofcom on reducing the sexualisation of children through broadcast advertising.

Answer

Chris Bryant
The Advertising Standards Authority co-regulates broadcast advertising under contract with Ofcom and its sister organisation, the Broadcast Committee of Advertising Practice (BCAP), sets the advertising codes. The codes require that advertisements must no...

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