Written Question·Treasury·UIN HL1940

Artificial Intelligence: Advisory Services

Tabled: 9 July 2026
Answered: 15 July 2026

Question

To ask His Majesty's Government what steps they are taking to regulate the use of general-purpose artificial intelligence models to provide financial guidance to consumers.

Answer

The Government wants consumers to be able to access high-quality support to make informed decisions about their finances and is committed to the safe adoption of AI in financial services, including financial guidance and advice. We support a principles-ba...
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