Written Question·Department for Business and Trade·UIN HL1611

Artificial Intelligence: Internet

Tabled: 2 July 2026

Answered: 14 July 2026

Question

To ask His Majesty's Government what assessment they have made of the adequacy of consumer protection legislation in relation to the use of artificial intelligence to generate summaries of online reviews.

Answer

Under the Digital Markets, Competition and Consumers Act 2024 (DMCCA), online platforms must take reasonable steps to ensure consumer reviews on their sites are genuine. This includes AI-generated summaries which must accurately represent the overall cons...

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