Written Question·Department for Science, Innovation and Technology·UIN 118022

Artificial Intelligence: Labelling

Tabled: 4 March 2026

Answered: 19 March 2026

Question

Victoria Collins

Liberal Democrat — Harpenden and Berkhamsted

To ask the Secretary of State for Science, Innovation and Technology, what assessment she has made the potential merits of introducing content labelling requirements for AI-generated images and videos on social media platforms.

Answer

Kanishka Narayan

The government continues to explore the feasibility of technical solutions for the labelling of AI-generated content to support transparency, such as through the Deepfake Detection Challenge.AI is a general-purpose technology with a wide range of applicat...

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