Written Question·Department for Business and Trade·UIN 102825

Business: Misrepresentation

Tabled: 5 January 2026
Answered: 8 January 2026
Named Day

Question

Liz Saville Roberts

Plaid CymruDwyfor Meirionnydd

To ask the Secretary of State for Business and Trade, what recent steps his Department has taken to identify and investigate online retailers that misrepresent themselves as UK-based businesses.

Answer

Kate Dearden
The Digital Markets, Competition and Consumers Act 2024 prohibits unfair commercial practices, including misleading actions (such as online retailers that misrepresent themselves as UK-based), that are likely to impact the average consumer’s transactional...

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