Cabinet Office: Marketing — Written Question

Question

Mr Richard Holden

Conservative — Basildon and Billericay

To ask the Minister for the Cabinet Office, with reference to the Cabinet Office spend approvals: October to December 2024, published 27 March 2025, what was the purpose of the spending on Great Campaigns HQ; what suppliers were contracted; and on what me

Answer

Ellie Reeves

Since 2011, the Great Britain and Northern Ireland Campaign has successfully encouraged an international audience to visit, trade, invest, live, work and study in the UK and has generated over £7 billion of returns to the UK economy. GREAT HQ’s activity t...

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