Written Question·Cabinet Office·UIN 70477
Cabinet Office: Marketing
Tabled: 29 August 2025
Answered: 3 September 2025
Question
Mike Wood
Conservative — Kingswinford and South Staffordshire
To ask the Minister for the Cabinet Office, pursuant to the Answer of 16 July 2025 to Question 65885 on Cabinet Office: Marketing, which digital and social media channels were used for paid advertising; whether this included digital influencers; and what
Answer
Georgia GouldChannels and partners used by the New Media Unit (NMU) are determined on a project by project basis. The NMU utilises a wide range of digital and social media channels to reach target audiences. This includes the use of digital influencers.