Written Question·Cabinet Office·UIN 77545
Cabinet Office: Social Media
Tabled: 16 September 2025
Answered: 13 October 2025
Question
Mike Wood
Conservative — Kingswinford and South Staffordshire
To ask the Minister for the Cabinet Office, pursuant to the Answer of 3 September 2025, to Question 70477, on Cabinet Office: Marketing, how much has been spent on digital influencers by the New Media Unit since its establishment.
Answer
Nick Thomas-SymondsThe total amount spent on digital influencer marketing by the New Media Unit since its establishment is £114,796.51. This investment has supported multiple campaigns of varying scale and reach. Influencers have proven to be effective in reaching audiences...
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