Written Question·Department of Health and Social Care·UIN 80350

Cremation: Advertising

Tabled: 10 October 2025
Answered: 27 October 2025

Question

Perran Moon

LabourCamborne and Redruth

To ask the Secretary of State for Health and Social Care, what steps his Department is taking to regulate advertising by direct cremation companies to ensure transparency about the handling and care of the deceased.

Answer

Dr Zubir Ahmed
The Digital Markets, Competition and Consumers Act 2024 prohibits unfair commercial practices. These include misleading actions and omissions, that are likely to impact the average consumer’s transactional decisions. Traders who engage in commercial pract...

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