Written Question·Department for Business and Trade·UIN 107051
Department for Business and Trade: Social Media
Tabled: 20 January 2026
Answered: 29 January 2026
Question
Mike Wood
Conservative — Kingswinford and South Staffordshire
To ask the Secretary of State for Business and Trade, pursuant to the answer of 7 November 2025, to Question 86249, on Department for Business and Trade: Social Media, if he will name the specific social media influencers who were commissioned by the depa
Answer
Kate DeardenInfluencer marketing is a credible promotional channel, which is considered for government advertising campaigns and can be an effective way to reach audiences that the Government and traditional marketing channels find hard to reach.The activity aimed to...
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