Written Question·Department for Work and Pensions·UIN 74705
Department for Work and Pensions: Social Media
Tabled: 3 September 2025
Answered: 17 September 2025
Question
Sir John Hayes
Conservative — South Holland and The Deepings
To ask the Secretary of State for Work and Pensions, whether her Department has spent money on promotion through social media influencers since July 2024.
Answer
Andrew WesternThe Department for Work and Pensions has spent money on social media influencers since July 2024. Influencers can be effective in reaching audiences that the Government and traditional marketing channels find hard to reach.