Written Question·Department for Work and Pensions·UIN 78297
Department for Work and Pensions: Social Media
Tabled: 10 October 2025
Answered: 20 October 2025
Question
Kevin Hollinrake
Conservative — Thirsk and Malton
To ask the Secretary of State for Work and Pensions, how much his Department has spent on promotion through social and digital influencers since July 2024.
Answer
Andrew WesternThe Department for Work and Pensions has spent a total of £120,023 on influencer marketing since July 2024. Please note this figure is inclusive of whole costs, including agency fees. It is not possible to release individual spend per influencer, as comme...
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