Written Question·Department for Work and Pensions·UIN 81251

Department for Work and Pensions: Social Media

Tabled: 13 October 2025

Answered: 20 October 2025

Question

Sir John Hayes

Conservative — South Holland and The Deepings

To ask the Secretary of State for Work and Pensions, pursuant to the Answer of 3 September 2025 to Question 74705 on Social media, how much his Department has spent on promotion through social media influencers by influencer since July 2024.

Answer

Andrew Western

The Department for Work and Pensions has spent a total of £120,023 on influencer marketing since July 2024. Please note this figure is inclusive of whole costs, including agency fees. It is not possible to release individual spend per influencer, as comme...

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