Written Question·Department for Business and Trade·UIN HL2110
Estate Agents: Artificial Intelligence
Tabled: 14 July 2026
Answered: 17 July 2026
Question
To ask His Majesty's Government what assessment they have made of the adequacy of consumer protection legislation in relation to the use of artificially generated or enhanced images in residential property listings.
Answer
The Digital Markets, Competition and Consumers Act 2024 protects consumers from unfair trading practices and prohibits traders, including estate agents, from omitting (or providing unclear, untimely or obscure) material information to consumers in any ‘in...
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