Written Question·Cabinet Office·UIN 70489
Government Communication Service: Marketing
Tabled: 29 August 2025
Answered: 4 September 2025
Question
Mike Wood
Conservative — Kingswinford and South Staffordshire
To ask the Minister for the Cabinet Office, if he will publish the Government Communication Service guidance entitled Guidelines for influencer marketing; and whether influencers must declare the source of their government funding.
Answer
Georgia GouldThere are no current plans to publish the Guidance for Influencer Marketing. As per Advertising Standards Authority regulation, influencers must make sure ‘advert’ or ‘#Ad’ is clearly visible at the start of any paid for influencer content and it is obvio...
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