Written Question·Cabinet Office·UIN 103792
Government Communication Service: Marketing
Tabled: 7 January 2026
Answered: 4 February 2026
Question
Mike Wood
Conservative — Kingswinford and South Staffordshire
To ask the Minister for the Cabinet Office, with reference to the Freedom of Information response by the Cabinet Office, Ref: FOI2025/18068, of 5 December 2025, if he will publish the Guidance for Influencer Marketing.
Answer
Nick Thomas-SymondsInfluencers have proven to be effective in reaching audiences that traditional marketing channels find hard to reach. Influencer work is supported primarily via the agencies OmniGov and Pablo Unlimited via the Campaign Solutions 2 framework, detailed at t...
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