Written Question·Cabinet Office·UIN 47400

GREAT

Tabled: 23 April 2025
Answered: 21 May 2025

Question

Blake Stephenson

Conservative — Mid Bedfordshire

To ask the Minister for the Cabinet Office, if he will make an assessment of the return on investment of GREAT campaign funding in each year since it was introduced.

Answer

Ellie Reeves
Since 2011, the GREAT campaign has developed a robust approach to evaluation, which has been validated by multiple external organisations, and consistently reported strong returns to the UK economy. The methodologies used continue to be reviewed and refin...
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