Written Question·Department for Science, Innovation and Technology·UIN 57232

Internet: Advertising

Tabled: 4 June 2025
Answered: 13 June 2025

Question

Dame Chi Onwurah

LabourNewcastle upon Tyne Central and West

To ask the Secretary of State for Science, Innovation and Technology, what steps he is taking to ensure that the right to object to targeted online advertising is upheld under consent-or-pay models; and whether his Department plans to provide updated guid

Answer

Chris Bryant
The Information Commissioner’s Office’s (ICO) guidance on this matter states that pay and consent models can be implemented in accordance with the data protection legislation, so long as websites ensure that consent to targeted advertising is fully inform...

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