Written Question·Department for Business and Trade·UIN 64918
Living Wage and Minimum Wage: Publicity
Tabled: 3 July 2025
Answered: 11 July 2025
Question
Mr Richard Holden
Conservative — Basildon and Billericay
To ask the Secretary of State for Business and Trade, pursuant to the Answer of 2 July 2025 to Question 62768 on Pay: Publicity, what the aggregate value was of the payments to the six digital influencers; and if he will name those influencers.
Answer
Justin MaddersInfluencer marketing is a credible paid communications channel, which is considered for government advertising campaigns and can be an effective way in reaching audiences that the Government and traditional marketing channels find hard to reach.We used th...
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