Written Question·Department for Business and Trade·UIN 107379

MG OMD: Equality and Social Mobility

Tabled: 21 January 2026

Answered: 30 January 2026

Question

Mike Wood

Conservative — Kingswinford and South Staffordshire

To ask the Secretary of State for Business and Trade, with reference to the Media Buying contract with MANNING GOTTLIEB OMD, for what reason the requirement to promote diversity, inclusion and social mobility is a key performance indicator.

Answer

Kate Dearden

The KPI is intended to incentivise the supplier to address issues of workforce inequality.In line with Government procurement policy on social value, and because we are required to include a related KPI, this KPI was selected from an approved list in the ...

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